Working in collaborative, cross-course teams, we completed a live brief with Bestival on sustainability. The brief challenged us to come up with a solution to encourage people to take their tents home at the end of the festival and to keep bestival tidy.
In response to the brief we created a competition between the campsites called ‘Battle of the colours’ as a method of encouraging festival goers to keep Bestival tidy. The campsites would compete as mini-communities, aiming to collect the most waste and recycling as a campsite, prompted by an exclusive prize for the winner at the end of the festival.
Promotional posters and ads would be used to promote this prior to the festival and to help raise awareness for the issue, showing our teepee design and the slogan 'Be Green, Be Clean, Be Bestival' along with way-finding systems towards the eco-hubs.
After working alongside Bestival on the live brief for 2017’s festival, our teams campaign idea of ‘Battle of the colours’ went on to be developed. We continued with the concept of 'Battle of the colours' and worked on methods of monitoring festival goers waste according to bin bag colours, an Eco Hub and the presence of Green Team Ambassadors for promoting and encouraging this at the festival. We were given the opportunity having worked on the brief with Bestival to be a part of the team that year and see our work in reality - including our teepee logo design which was used on banners and the Green Team boiler suits.